They are typically an online-first business, run by digitally savvy teams that have the ability to appear from obscurity and become a household name overnight. They are demand-driven, direct-to-consumer and know exactly what their customers want. Many have moved away from traditional season launches, instead offering weekly drops, and increasingly these types of companies are putting honesty, transparency and sustainability at the core of their business values. And while small, taken together this new cohort of fashion companies is pioneering the direction the entire industry is following.
Source : https://sourcingjournal.com/topics/business-news/sourcing-production-supply-chain-digitization-136082/
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